Nicolas SimarikLa Déroute

Pastiche of the famous catalog mail order, La Redoute, by artist Nicolas Simarik and 600 inhabitants of the renowned Empalot tough neighborhood in Toulouse.
The result of a year and a half of work, the catalog "hijacked" at first view similar to its "big brother" of La Redoute, the leading French mail order, 1236 pages , shows the diversity of the neighborhood and the inhabitants of 'Empalot and aims, according to the initiators of the project, to "rectify prejudices" against the cities of suburbs. "The media focus on the negative things in the neighborhoods. It basically talks about the cars burned, violence. I wanted to correct that with a pad image, focus on the positive things, "said Nicolas Simarik at a press conference organized to mark the release of The Rout. The objective is "to improve the look that you wear on neighborhoods," added Isabelle Tardiglio, director of the association "Enter without knocking," at the origin of the project.